How to Turn Heads
With branches just outside of Boston, Workers Credit Union wanted a fresh advertising campaign that focused on service that could overcome any confusion associated with its name. Traditionally, most credit unions were born from financial collectives of employees within an industry. However, in Workers Credit Union’s case, their name no longer reflected the members they served. Today, everyone can be a member.
Brittney banks like a BIG WIG
The financial institution tapped Adrenaline Agency to create a clutter-busting advertising campaign across media that would resonate with a new generation of members who banked differently without alienating its loyal base.
Brian banks like a BIG WIG
Born from the straightforward line “Bank like a Big Wig,” the new advertising campaign from Workers Credit Union hilariously transformed its members from the ordinary into literal BIG WIGS.
The Baxters bank like BIG WIGS
The absurdity of these massive, Victorian-era, powdered white wigs served as the unique and effective visual device to instantly help the campaign stand out against the typical starchy art and copy most common in financial advertising. Further, the disruptive nature of each :15 second TV spot helped deliver quick, entertaining stories about each “big wig” that people remember.
Brooke banks like a BIG WIG
The :15 television spots were each shot practically on a sound stage, completely symmetric, and all in one take. Employing a minimalistic approach, all non-essential storytelling elements were removed, leaving only blue, orange or white props on screen. Using an omniscient narrator to tell each story, instead of monologue or dialogue, meant the viewer could enjoy and understand comfortably. Deviating from WCU’s previous visual approach and all prior advertising campaigns, this comedic direction let the big wig campaign embrace a fresh, modern tone.
CD: Ty Wong
ACDs: Nick Gebhardt, Will Agrella
Senior AD: Tex Grubbs
Senior CW: Drew Grossman
Agency: Adrenaline
Client: Workers Credit Union