sip into your second self

I began working with owners Jason Santamaria and Chris Doyle around 2009 when they started winning local competitions with their home brew. It's been a pleasure and an honor to watch the business grow from their backyard to one of the most popular breweries in Atlanta.

When the guys were getting ready to enter the market in 2013, the craft beer scene was exploding in Atlanta. We wanted to set the brewery up for success by helping them stand out on the shelves and guide consumers to make an informed decision about their purchase.

We created a beautiful, clean, instantly recognizable packaging system boasting bold, minimal color palettes and striking illustration. The reverse side of the cans feature "flavor stacks" describing the equally impressive contents of each craft beer. 

A perfect pairing: the beer and the brand are award winning.

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Art Direction + Design + Illustration
Agency: Adrenaline
Client: Second Self Beer Co.

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